Your privacy is important to us. This Privacy Policy describes how Arhuanda Comunicação Digital, CNPJ: 44.591.334/0001-52, responsible for the Infinitas Minds blog, collects, uses, shares, and protects the information of users who visit our website. By accessing and using Infinitas Minds, you agree to the practices described in this policy.
1. What Information Do We Collect?
We collect two main types of information:
- Browse and Usage Information: When you visit our blog, we automatically collect data about your interaction with the site. This includes your IP address, browser type, operating system, pages visited, time spent, and how you interact with our content. We use cookies and similar technologies (small text files stored on your device) to collect this information.
- Google Analytics: We use Google Analytics to understand how users interact with our site, improve the Browse experience, and analyze content performance. Google Analytics collects anonymized data that helps us understand usage patterns.
- Google AdSense: When AdSense is active, Google may use cookies to display relevant ads based on your previous visits to our blog or other websites. This is done to personalize the advertising experience.
- Google Ads and Meta Ads (Facebook/Instagram Ads): We run advertising campaigns on these platforms. Information collected via pixels and cookies from these platforms helps us measure the effectiveness of our campaigns and target ads to users based on their interests and interactions with our blog.
- Information You Provide: We collect information that you voluntarily provide when interacting with our site:
- Contact Forms: When you fill out our contact form, we collect your name and email to respond to your inquiries or requests.
- Newsletter: By subscribing to our newsletter, we collect your name and email to send you updates, exclusive content, and offers related to home economics.
- Comments: When you leave a comment on our articles, we collect your name, email, and IP address. Your name (or nickname) and the content of the comment will be publicly visible. The IP address is collected for security and moderation purposes.
2. How Do We Use Your Information?
Your information is used for the following purposes:
- Improve User Experience: Analyze how the site is used to optimize content, design, and functionality.
- Communication: Respond to your questions, send the newsletter, and other relevant communications via email and WhatsApp if you have opted in.
- Personalization and Advertising: Display more relevant ads to you, based on your interests and Browse, through Google AdSense, Google Ads, and Meta Ads.
- Security and Fraud Prevention: Monitor activities to identify and prevent malicious or fraudulent behavior.
- Legal Compliance: Fulfill legal and regulatory obligations.
3. What is the Legal Basis for Processing Your Data?
We process your personal data based on the following legal justifications (legal bases), as per the General Data Protection Regulation (GDPR) or similar applicable data protection laws:
- Consent: For sending newsletters, responding to contact forms, and for the collection of data via cookies for analysis and personalized advertising purposes (where consent is applicable). You can withdraw your consent at any time.
- Legitimate Interest: To improve our services, ensure the security of the blog, and perform traffic analysis, always respecting your fundamental rights and freedoms.
- Compliance with a Legal or Regulatory Obligation: When the law requires us to process certain data.
4. With Whom Do We Share Your Information?
We share your information with third-party service providers who assist us in operating the blog and delivering our services, such as:
- Google (Google Analytics, Google AdSense, Google Ads): For data analysis, ad display, and campaign measurement.
- Meta (Meta Ads): For ad display and campaign measurement on their platforms.
- Website Hosting and Maintenance Services: To ensure the proper functioning and security of the blog.
- Email Marketing Platforms: To manage and send our newsletters.
These third parties are contractually obligated to protect your information and to use it only for the specific purposes for which they were engaged. Aggregated and anonymized information, which does not personally identify you, may be shared publicly for analysis or demonstration purposes.
5. Cookies
Cookies are small text files stored on your device by your browser. They are used to remember your preferences, for authentication, and to display relevant ads. You can configure your browser to refuse cookies or to alert you when a cookie is being sent. However, some site functionalities may not work correctly without them.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Usage and Browse data collected via Google Analytics are retained according to Google’s policies. Data for communication purposes (email, WhatsApp) are retained as long as your consent remains active.
7. Your Rights (e.g., GDPR, LGPD)
You have the following rights regarding your personal data, in accordance with applicable data protection laws (such as GDPR or LGPD):
- Access: Request access to the information we hold about you.
- Rectification: Request correction of incomplete, inaccurate, or outdated data.
- Erasure (Right to be Forgotten): Request the deletion of your personal data.
- Objection: Object to the processing of your data in certain circumstances.
- Data Portability: Receive your data in a structured, commonly used, and machine-readable format to transfer it to another service provider.
- Anonymization/Blocking: Request the anonymization, blocking, or deletion of unnecessary or excessive data.
- Information: Be informed about the sharing of your data with public and private entities.
- Withdrawal of Consent: Withdraw your consent at any time, without affecting the lawfulness of processing carried out before the withdrawal.
To exercise any of these rights, please contact us at: [email protected].
8. International Data Transfers
By using services such as Google Analytics, Google AdSense, Google Ads, and Meta Ads, your information may be transferred to and stored on servers located outside of Brazil. These transfers are carried out in compliance with applicable data protection laws, ensuring your information is protected.
9. Links to Other Websites
Our blog may contain links to other websites. This Privacy Policy applies only to Infinitas Minds. We are not responsible for the privacy practices of other websites. We recommend that you review the privacy policies of any website you visit.
10. Changes to This Privacy Policy
We may update our Privacy Policy periodically. We will post any changes on this page, and if the changes are significant, we will notify you through a notice on our website or by email. We recommend that you review this policy regularly.
11. Contact
If you have any questions about this Privacy Policy or the processing of your data, please contact us:
Arhuanda Comunicação Digital
CNPJ: 44.591.334/0001-52
Email: [email protected]